AI Insights · Timothy · April 2023
Top 5 Film & Television Apps Performance in the US for Q1 2023
An overview of the performance of the top 5 Film & Television apps in the US for Q1 2023, including trends in weekly downloads, revenue, and active users.
During the first quarter of 2023, the top 5 Film & Television apps in the United States showed varied performance across weekly downloads, revenue, and active users. Here’s a closer look at how each app fared, based on data from Sensor Tower.
HBO Max: Stream TV & Movies saw notable fluctuations in weekly revenue, peaking at approximately $11.5M in the week of February 27. Weekly downloads showed a general downward trend, starting from around 454K at the beginning of January and declining to about 300K by the end of March. In terms of weekly active users, the app experienced a slight decline from around 6.5M at the start of January to approximately 6.2M by the end of March.
Disney+ displayed a slightly different trend. The app’s weekly revenue peaked early in the quarter at about $11.1M during the last week of December but then remained relatively stable, averaging around $8.5M for the rest of the quarter. Weekly downloads remained fairly steady, ranging from approximately 395K to 560K. Weekly active users also showed consistent performance, maintaining around 8M to 9.3M throughout Q1.
Peacock TV: Stream TV & Movies experienced steady growth in weekly revenue, reaching around $5.2M by the week of March 20. Weekly downloads, however, saw a decline, starting from about 648K in late December and dropping to around 459K by the end of March. The app’s weekly active users fluctuated but ended the quarter with an increase, from approximately 4.6M at the start of January to around 4.1M by the end of March.
Hulu: Stream TV shows & movies maintained a steady weekly revenue throughout Q1, averaging around $4.5M and peaking at about $5.4M in late February. Weekly downloads showed a slight decline, starting from around 420K in late December and ending at approximately 343K by the end of March. The app’s weekly active users also saw a gradual decline from around 14.9M at the start of January to about 13.2M by the end of March.
Finally, Paramount+ exhibited stable weekly revenue, averaging around $4.5M with a peak of approximately $4.8M in late February. Weekly downloads experienced a downward trend, starting at around 503K in late December and dropping to about 297K by the end of March. Weekly active users remained relatively stable, fluctuating around 2.3M throughout the quarter.
These insights reflect the dynamic nature of the Film & Television app market in the United States for the first quarter of 2023. For more detailed insights and data, visit Sensor Tower.
